Free Lunch (or Dinner) from orderTopia

by Dan Epstein
January 18th, 2010

Who says there’s no such thing as a free lunch?

To celebrate the launch of our first two restaurant online ordering sites, Elevation Burger in Falls Church, VA, and Eppie’s in Charlottesville, VA, we’ll be running contests for about 30 days on Twitter (follow us @orderTopia for details and to win).

It’s alive! orderTopia Online Ordering at Elevation Burger and Eppie’s

by Dan Epstein
January 15th, 2010

Big things are happening at orderTopia. We turned on online ordering for two restaurants this week. Elevation Burger in Falls Church, VA (order here) and Eppie’s (order here).

We’ve had a few orders placed at each, and they worked. Customers were able to create orderTopia accounts, build and pay for orders, and choose what time they wanted to pickup their orders. Our users got to walk right in, grab their orders, and go. No waiting in line to order or pay.

Of course, none of this would have been possible without the great team that’s been working with us. Here’s a short list of just some of the contributions made by Team orderTopia.

Brian Williford (@ohmybrain) has spent a ton of time creating a cloud-based POS and shopping cart that not only look sharp, but that work unlike any other we’ve seen. Between our first two restaurants (Elevation Burger and Eppie’s), we’ve had a ton of specific requirements that were insanely complex. Brian fit them all in, made them work, and did so in a way that’s user-friendly. Here’s just one example. Elevation Burger has a burger called the Vertigo Burger, for which you can choose between 3 and 10 beef patties. Here comes the complexity. Each patty adds additional cost, and, each patty has its own cheese slice capacity. Still with me? For example, the 3 patty Vertigo Burger should be able to have as few as 0 slices of cheese, but as many as 4 slices. Meanwhile, the 7 patty Vertigo Burger also has a possible minimum of 0 slices of cheese, but a maximum of 8 possible cheese slices. And of course, each patty / cheese combination has a different price. Brian built a persistent interface for the Vertigo Burger that dynamically changes the price and GUI elements (without forcing a page reload) when the customer builds their burger. When you change the number of patties on your burger, the cart changes the price, and the possible number of cheese slices. This is some awesome stuff. Watch it in action here: http://bit.ly/VertigoBurger

John Feminella (@SuperNinjaRobot), his consultancy Distilled Brilliance, and Kai Groner (@kaigroner) have done a great job building out the orderTopia API. It’s not ready for public use yet, but it’s close. We’re excited to open it up to iPhone and Android developers to see what you guys build. We’re working with John on our micropayment system now, but one of our first ideas is to pay developers a nickel for every order made using their apps built on the orderTopia API (quick math: 1000 orders made on your app, $50 in your pocket). Look for news on the API in early February.

Ron Duplain (@rduplain) and Nicole Radziwill (@nicoleradziwill), collectively Espresso Labs, built a great Windows-based desktop application for use at restaurants like Eppie’s that use a POS system that doesn’t have an open API. Now, using only a wireless kitchen printer and the desktop app, Eppie’s is able to take online orders from orderTopia, accept payment from customers online, and have the orders print in the kitchen at exactly the right time. This is a big deal, both for customers, and for Eppie’s. Customers don’t have to wait in line to order, or to pay. They just walk in, say who they are, and grab their bag and go. And for Eppie’s, no writing down phone orders, only to then type them into the POS. No printing out email orders in the office, and then typing them into the POS. In a nutshell, more orders, no extra work or different procedures. Eppie’s doesn’t even have to worry about collecting payment. It’s already been done online.

Thanks again to the entire team for the work leading up to this week. We’ve got a lot of cool products coming down the pipeline, but I wanted to stop for a minute and thank everyone who’s contributed so far.

Next up: more stores online soon, developer access to the orderTopia API, and orderTopia mobile ordering for iPhones and Androids.

orderTopia Elevation Burger Online Order Screenshot

orderTopia Elevation Burger Online Order Screenshot

First 3 Online Ordering Carts Almost Ready

by Dan Epstein
October 23rd, 2009

We’ve been working hard on getting our first three online stores up and ready to go. Uploading item images. Collecting item descriptions. Not to mention fine-tuning all the moving parts of a cloud-based POS system. We’ve got a cart using AJAX and jQuery, so whenever you add a new item to your cart, it doesn’t have to reload the entire page. We’ve got built in smart-cart logic, so if a customer buys the last of an item, that item will automatically remove itself from the online store. In a nutshell, it’s really cool, and I can’t wait to show you our online ordering system.

Our first three customers to go live will be:

Elevation Burger – a DC-based burger chain with an emphasis on grass-fed organic beef and sustainability,

O’Suzannah – a funky, gift boutique just off the Downtown Mall in Charlottesville, VA, which sells things like jewelry, ceramics, wallets, baby goods, candles, and tons of paper good, and

Eppie’s – a fast-casual restaurant on the Downtown Mall in Charlottesville.

These carts will go live in the next couple of weeks. We’ll announce it here on the blog, as well as on the orderTopia website.

The Potential for iPhone Ordering

by Dan Epstein
October 20th, 2009

There’s new iPhone sales numbers out from Apple today, and they’re huge. We use iPhones here at orderTopia, and are big fans. But even we’re surprised at how popular the iPhone has become. Apple sold 7.4 million iPhones in the past quarter. And Mary Meeker has a new presentation out talking about how the iPhone has been of the fastest adopted pieces of technology hardware ever.

I think both of these stories are indicators about the potential for iPhone and mobile ordering. We’re still building out our cloud-infrastructure that will be the backbone of our native iPhone app, but stories like these just push us even harder to get to market. We’re psyched to be developing for the iPhone, and can’t wait to show you what we’ve been working on.

orderTopia’s mobile ordering iPhone app is going to be the way to connect your restaurant to the millions of iPhone users. Learn more about orderTopia’s iPhone ordering solutions at our website.

iPhone, Mobile, and Online Ordering Integration for Speedline POS

by Dan Epstein
October 8th, 2009

We just met with a couple of experienced restaurateurs in their new pizzeria, Rise PizzaWorks. They’ve got an interesting business model (as well as great pizza). They’re baking up made-to-order custom pizzas in about 5 minutes. You can customize your choices from crust to toppings and everything in between. I think they’re going to be a big success.

They’re using Speedline POS for their in-store point of sale solution, but they want to extend their storefront. Enter orderTopia. iPhone, mobile, and online ordering is perfect for a restaurant like Rise where you’re doing high volume, a lot of takeout, and the ordering line can get backed up fast. The next step for us is to talk to Speedline, but from their website, they look like a great company to partner with.

iPhone, Mobile, and Online Shopping for Retail Stores

by Dan Epstein
September 25th, 2009

We just uploaded another video to the orderTopia YouTube channel! This video explains how orderTopia can directly help retailers grow their business and their store’s sales. No longer are a retail store’s sales limited to in-store customer traffic. With orderTopia, a retailer’s potential customer base grows from customers who can walk in the door, to everyone with a computer, Smartphone, or iPhone.

Next we’ll show you how how to sign up for user and merchant accounts on our website.

Online and Mobile Ordering for Restaurants

by Dan Epstein
September 9th, 2009

There’s another new video on the orderTopia YouTube channel! This video talks about orderTopia’s service offerings for restaurants, in particular online, mobile, and iPhone ordering. The best part about our service is that it offers restaurants greater order-taking capacity, without having to change any of their operational procedures. It’s not quite “found money,” but it’s close.

Next up, what orderTopia can offer retailers. For now though, check out the video:

New Video on YouTube – New Kind of POS

by Dan Epstein
September 4th, 2009

orderTopia has a new video on our YouTube channel that talks about the orderTopia Point of Sale system. Check it out! Bonus points if you can decipher our secret plans on the whiteboard. The way Online and Mobile Ordering occurs is all about to change.

World Domination

by Dan Epstein
August 31st, 2009

Top Secret PlansWe’ve got a video coming to YouTube soon, and in the background you can see a glimpse of one of our whiteboards (it shows our top-secret plans for world domination).  I’ll post a better image next week, but here’s a preview.

Cloud POS Sorting Table with Paging

by Brian Williford
August 17th, 2009

Web based applications are often burdened by clunky html tables. Sure, tables are a great way for displaying data – but not a mother load of data.

By deploying a jQuery Sorting Table with Paging we are able to filter though hundreds of records with on single page load. The data is cached on the client side which reduces calls to the server. Additionally the data is “paged” without a single web page reload. We built a table class into our Model View Controller which every component of our POS system shares. By passing column headers and data though this table class we are able to build these on the fly with different numbers of columns.

This type of data grid helps to make the orderTopia Cloud Based Point Of Sale a really slick application.

Learn more about orderTopia’s Social and Cloud Point of Sale