New Elevation Burger App to iTunes, More Press

by Dan Epstein
May 17th, 2010

Brian just submitted the updated Elevation Burger app to iTunes last night around midnight, so we hope to have it on the App Store sometime this week.  Once the app’s approved, I’ll put a screencast here on the blog and on the orderTopia site showing off some of the new features.

Meanwhile, the good press just keeps rolling in.  There’s an article in Franchise Solutions, a franchise industry website, about the Elevation Burger app.  And there’s also a quick article in The Hook, a Charlottesville weekly paper, about online ordering for Rev Soup and Eppie’s.

See you later this week in a screencast!

OrderTopia in the News

by Dan Epstein
May 10th, 2010

While we’re working on the next version of the Elevation Burger iPhone App (with apps for other restaurants to follow), we’ve had a couple of mentions in the press.

Here’s an article from the Nation’s Restaurant news (”Restaurants downloading more mobile apps”) about why Elevation Burger wanted orderTopia iPhone and online ordering.

And here’s an article from the local Charlottesville paper, “The Daily Progress”, which gives a good background on the company.  If you pick up the hard copy, you can see my smiling face just below the fold (one argument for the online version).

Hot off the presses!

by Dan Epstein
April 20th, 2010

We just issued a new press release about the iPhone app we built for Elevation Burger. My next blog post (probably in a day or two) will be about some of the updates we’ve been made to make the app even faster.  We’ve gone from fast to “ludicrous speed.” OK, perhaps not ludicrous speed, but it’s even faster than it was.

In the meantime, check out the press release here: http://www.prweb.com/releases/2010/04/prweb3883324.htm

orderTopia’s First iPhone App is Elevation Burger

by Dan Epstein
April 12th, 2010

Big news at orderTopia! Our first iPhone app just went live in the iTunes App store.  Order and pay for your Elevation Burgers, fries, and milkshakes, straight from your iPhone.

Next up are iPhone apps for Eppie’s and Revolutionary Soup, two restaurants on the Downtown Mall in Charlottesville, VA.

You say you want a Revolutionary Soup

by Dan Epstein
March 14th, 2010

We’re excited to announce that online ordering is now available for one of Charlottesville’s best cheap eats, Revolutionary Soup on the Downtown Mall. “Rev Soup” offers great soups, sandwiches, salads and more, and they try to use as many local ingredients as possible. I think in the summer close to half of their menu is locally sourced.

Online ordering is a big deal for Rev Soup because they get very busy during peak meal times, and the line can get long quick. For a lot of working professionals in downtown Charlottesville, they don’t have time to wait in a long line, whether they’re out for a quick lunch, or grabbing some takeout for the family on the way home. With orderTopia, Rev Soup customers can order and pay online. So you don’t have to wait in line to order, you don’t have to wait in line to pay, and you don’t have to wait for your food. All you do is walk in and say, “Hey, I’m . I’m here for my online order.” Rev Soup then hands you your order, and you’re good to go. It’s that easy.

All I can tell you is brother you don’t have to wait (apologies to the Beatles).

Free Lunch (or Dinner) from orderTopia

by Dan Epstein
January 18th, 2010

Who says there’s no such thing as a free lunch?

To celebrate the launch of our first two restaurant online ordering sites, Elevation Burger in Falls Church, VA, and Eppie’s in Charlottesville, VA, we’ll be running contests for about 30 days on Twitter (follow us @orderTopia for details and to win).

It’s alive! orderTopia Online Ordering at Elevation Burger and Eppie’s

by Dan Epstein
January 15th, 2010

Big things are happening at orderTopia. We turned on online ordering for two restaurants this week. Elevation Burger in Falls Church, VA (order here) and Eppie’s (order here).

We’ve had a few orders placed at each, and they worked. Customers were able to create orderTopia accounts, build and pay for orders, and choose what time they wanted to pickup their orders. Our users got to walk right in, grab their orders, and go. No waiting in line to order or pay.

Of course, none of this would have been possible without the great team that’s been working with us. Here’s a short list of just some of the contributions made by Team orderTopia.

Brian Williford (@ohmybrain) has spent a ton of time creating a cloud-based POS and shopping cart that not only look sharp, but that work unlike any other we’ve seen. Between our first two restaurants (Elevation Burger and Eppie’s), we’ve had a ton of specific requirements that were insanely complex. Brian fit them all in, made them work, and did so in a way that’s user-friendly. Here’s just one example. Elevation Burger has a burger called the Vertigo Burger, for which you can choose between 3 and 10 beef patties. Here comes the complexity. Each patty adds additional cost, and, each patty has its own cheese slice capacity. Still with me? For example, the 3 patty Vertigo Burger should be able to have as few as 0 slices of cheese, but as many as 4 slices. Meanwhile, the 7 patty Vertigo Burger also has a possible minimum of 0 slices of cheese, but a maximum of 8 possible cheese slices. And of course, each patty / cheese combination has a different price. Brian built a persistent interface for the Vertigo Burger that dynamically changes the price and GUI elements (without forcing a page reload) when the customer builds their burger. When you change the number of patties on your burger, the cart changes the price, and the possible number of cheese slices. This is some awesome stuff. Watch it in action here: http://bit.ly/VertigoBurger

John Feminella (@SuperNinjaRobot), his consultancy Distilled Brilliance, and Kai Groner (@kaigroner) have done a great job building out the orderTopia API. It’s not ready for public use yet, but it’s close. We’re excited to open it up to iPhone and Android developers to see what you guys build. We’re working with John on our micropayment system now, but one of our first ideas is to pay developers a nickel for every order made using their apps built on the orderTopia API (quick math: 1000 orders made on your app, $50 in your pocket). Look for news on the API in early February.

Ron Duplain (@rduplain) and Nicole Radziwill (@nicoleradziwill), collectively Espresso Labs, built a great Windows-based desktop application for use at restaurants like Eppie’s that use a POS system that doesn’t have an open API. Now, using only a wireless kitchen printer and the desktop app, Eppie’s is able to take online orders from orderTopia, accept payment from customers online, and have the orders print in the kitchen at exactly the right time. This is a big deal, both for customers, and for Eppie’s. Customers don’t have to wait in line to order, or to pay. They just walk in, say who they are, and grab their bag and go. And for Eppie’s, no writing down phone orders, only to then type them into the POS. No printing out email orders in the office, and then typing them into the POS. In a nutshell, more orders, no extra work or different procedures. Eppie’s doesn’t even have to worry about collecting payment. It’s already been done online.

Thanks again to the entire team for the work leading up to this week. We’ve got a lot of cool products coming down the pipeline, but I wanted to stop for a minute and thank everyone who’s contributed so far.

Next up: more stores online soon, developer access to the orderTopia API, and orderTopia mobile ordering for iPhones and Androids.

orderTopia Elevation Burger Online Order Screenshot

orderTopia Elevation Burger Online Order Screenshot

First 3 Online Ordering Carts Almost Ready

by Dan Epstein
October 23rd, 2009

We’ve been working hard on getting our first three online stores up and ready to go. Uploading item images. Collecting item descriptions. Not to mention fine-tuning all the moving parts of a cloud-based POS system. We’ve got a cart using AJAX and jQuery, so whenever you add a new item to your cart, it doesn’t have to reload the entire page. We’ve got built in smart-cart logic, so if a customer buys the last of an item, that item will automatically remove itself from the online store. In a nutshell, it’s really cool, and I can’t wait to show you our online ordering system.

Our first three customers to go live will be:

Elevation Burger – a DC-based burger chain with an emphasis on grass-fed organic beef and sustainability,

O’Suzannah – a funky, gift boutique just off the Downtown Mall in Charlottesville, VA, which sells things like jewelry, ceramics, wallets, baby goods, candles, and tons of paper good, and

Eppie’s – a fast-casual restaurant on the Downtown Mall in Charlottesville.

These carts will go live in the next couple of weeks. We’ll announce it here on the blog, as well as on the orderTopia website.

The Potential for iPhone Ordering

by Dan Epstein
October 20th, 2009

There’s new iPhone sales numbers out from Apple today, and they’re huge. We use iPhones here at orderTopia, and are big fans. But even we’re surprised at how popular the iPhone has become. Apple sold 7.4 million iPhones in the past quarter. And Mary Meeker has a new presentation out talking about how the iPhone has been of the fastest adopted pieces of technology hardware ever.

I think both of these stories are indicators about the potential for iPhone and mobile ordering. We’re still building out our cloud-infrastructure that will be the backbone of our native iPhone app, but stories like these just push us even harder to get to market. We’re psyched to be developing for the iPhone, and can’t wait to show you what we’ve been working on.

orderTopia’s mobile ordering iPhone app is going to be the way to connect your restaurant to the millions of iPhone users. Learn more about orderTopia’s iPhone ordering solutions at our website.

iPhone, Mobile, and Online Ordering Integration for Speedline POS

by Dan Epstein
October 8th, 2009

We just met with a couple of experienced restaurateurs in their new pizzeria, Rise PizzaWorks. They’ve got an interesting business model (as well as great pizza). They’re baking up made-to-order custom pizzas in about 5 minutes. You can customize your choices from crust to toppings and everything in between. I think they’re going to be a big success.

They’re using Speedline POS for their in-store point of sale solution, but they want to extend their storefront. Enter orderTopia. iPhone, mobile, and online ordering is perfect for a restaurant like Rise where you’re doing high volume, a lot of takeout, and the ordering line can get backed up fast. The next step for us is to talk to Speedline, but from their website, they look like a great company to partner with.